Its hard to describe the seismic impact of Covid on travel and tourism globally and Tour Partner Group hasn’t been immune to that. Our strategy, since our creation in late 2017, was to build a European DMC business that was sufficiently diversified across its destination mix, product offering and customer base to weather the kind of disruption in our sector that we have seen all too regularly over the last few years. Despite that, nothing we could have done would have sufficiently prepared us for what we have experienced over the last 12 months and the devastating impact that has had on so many, including amongst our team, our customers and our destination partners.
As we begin to look forward now, we are seeing some groups beginning to travel and we can see real evidence that as soon as a destination opens up there is an incredible uplift in short term demand. We have also seen increased confidence in future travel and forward bookings into next year are looking strong. We truly value the partnerships we have and will continue to strive to support our partners, new and old, in rebuilding together.
Here at Tour Partner Group, we have the people who will help make this happen. The people who know the ins and the outs and the ways around. People who know where and when to find the very best of what’s there. People who are passionate to create unique and personal experiences. People who care about the environment and constantly challenge themselves to reach higher sustainability standards. People who are experts and enthusiasts who want to share the love for where they live and what they do. Despite all that we have been through over the last year, People will always want to travel and, although there are still hurdles to overcome, we will be there for them when they do.