Marketing Manager

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Marketing

We are looking for a passionate and dynamic Marketing Manager to join our team in London or Dublin. This role plays a key part in maximising visibility, engagement and commercial value by delivering high-performing content, strong SEO results and continuous optimisation across our websites. Working closely with sales and teams, the Marketing Manager will ensure both websites clearly communicate our expertise across UK, Ireland, Scotland, the Nordics and beyond, while supporting lead generation and brand growth.

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About the Team

Tour Partner Group is a leading DMC for the UK, Ireland, the Nordics and Baltics. We bring together more than 300 destination specialists, designing B2B travel for Groups and FIT. Along with our MICE division, HORIZONS by Tour Partner Group, we are the experts in creating authentic experiences and memories that last a lifetime.

We have offices in London, Edinburgh, Dublin, Copenhagen, and Phoenix. Our mission is to deliver personally tailored, authentic tours. Perfectly.

Your responsibilities

What will I be doing?

Oversee the Tour Partner Group and Horizons by Tour Partner Group websites, using WordPress CMS to create landing pages, blog posts, and refreshed content.
Ensure all content is SEO-optimised and aligned with brand guidelines and different audiences.
Liaise with external developers to introduce new features and content blocks, keeping the sites fresh and engaging.
Manage publishing schedules for both websites, ensuring consistent updates and high-quality storytelling. Work closely with internal stakeholders to gather, edit, and publish content
Advanced Knowledge of WordPress
Lead SEO strategy and conduct regular SEO research using Google Trends, Keyword Planner, and Moz to inform website and social media content strategy
Optimise website content to perform effectively in AI-driven and conversational search environments (e.g. AI assistants and generative search results)
Collate and analyse monthly website statistics using Google Analytics to compile reports on traffic sources and types, identify trends, measure performance, and recommend improvements to increase traffic quality and reach.
Manage the Guaranteed Departure platform by delivering training and demos, creating user guides, ensuring style consistency, and reviewing content prior to publishing tours.
Produce monthly reports on platform performance, including market and destination breakdowns of bookings and users via stats pulled from WordPress CMS.
Implement ongoing improvements to user experience, discoverability, and commercial impact.
Ensure websites comply with GDPR and accessibility standards
Plan and deliver paid LinkedIn campaigns for both Tour Partner Group and Horizons, managing budgets and tracking results.
Create and manage Google Ads Search and Performance Max campaigns to drive traffic to Horizons.
Register sales teams for tradeshows, manage digital profiles, and coordinate with teams to produce all necessary marketing materials. Design stand artwork and ensure furniture and logistics are in place.
Set up and oversee usage of the Bokun platform, including delivering demos and training to team members and managing the Bokun-hosted website.
Deliver a wide range of marketing activities, including intranet updates, video production, flyers, and presentations.