Vision of Scandinavia (V.O.S) joins Tour Partner Group, Expanding Presence Across Northern Europe
Tour Partner Group, a leading European Destination Management Company (DMC), is pleased to announce that Vision of Scandinavia (V.O.S) joins the Group. Founded more than 25 years ago, V.O.S is a well-established DMC headquartered in Copenhagen, Denmark. With operations spanning Scandinavia, Iceland, and the Baltics, V.O.S partners with travel agencies and tour operators worldwide to deliver seamless and customised travel experiences across Northern Europe.
This integration further strengthens Tour Partner Group’s footprint in this exciting, high growth region and reinforces its position as one of the leading B2B travel businesses in Europe. V.O.S will initially continue to operate under its existing brand, ensuring continuity for clients, suppliers, and staff, while working alongside Tour Partner Group’s Nordic business, also based in Copenhagen, to create the leading DMC platform in the region. With the incorporation of V.O.S as well as the integration of JacTravel earlier this year, Tour Partner Group will almost double its 2024 size.
“Welcoming such a well-regarded company as V.O.S into Tour Partner Group, together with our recent incorporation of JacTravel in the UK, marks a transformational step forward for the Group. These integrations enable us to combine our complementary strengths as we pursue ambitious growth across Europe,” said Paul Maine, CEO of Tour Partner Group. “V.O.S brings exceptional destination knowledge, entrepreneurial flair, an exciting product offering, a highly respected team, and long-standing client and supplier relationships. Together, we are well-positioned to offer our global B2B partners a diverse and tailored product range, with greater operational scale and even stronger service delivery.”
Jean-Marc Bret, Joint Founder and CEO of V.O.S said, “Over the past 25 years, Ann Kirstina and I, together with our team, have built a business of which we are incredibly proud. When looking to the future, we were determined to partner with a Company that shared our vision and ambition, and we saw that in Tour Partner Group. I am excited to work with Paul and his team both here in the Nordics and across the wider Group to help the combined business continue to grow and develop over the years ahead. Together, we will create new opportunities for our customers, suppliers, and the brilliant V.O.S team.”
Established in 1998, V.O.S has earned a reputation as one of the most trusted DMCs in the Nordic region, known for its tailor-made group travel, winter programmes and round-tours. This strategic addition enables Tour Partner Group to further expand its multi-destination offering and unlock new commercial opportunities in the region.
Media Contact:
Vera Lett
Group Marketing & ESG Strategy Director
Tour Partner Group
[email protected]
About Tour Partner Group
Tour Partner Group is a leading B2B destination management company (DMC) creating tailor-made group, FIT, and MICE programmes across the UK, Ireland, Nordics, and mainland Europe. With offices in London, Edinburgh, Dublin, and Copenhagen, Tour Partner Group unites a family of expert travel brands to deliver exceptional service, local knowledge, and personally tailored travel experiences.
About Vision of Scandinavia (V.O.S.)
Vision of Scandinavia (V.O.S) is a leading destination management company (DMC) specialising in tailor-made travel experiences across Scandinavia, Finland, and Iceland. Based in Copenhagen, V.O.S creates high-quality group, FIT, and guaranteed departure programmes for international tour operators seeking authentic Nordic travel. With a passionate, multilingual team and deep local expertise, V.O.S is recognised for its strong supplier relationships, innovative itineraries, and exceptional service across the Nordic region.
