Sales Director (MICE)

About the Team

Tour Partner Group is a leading DMC for the UK, Ireland, the Nordics and Baltics. We bring together more than 300 destination specialists, designing B2B travel for Groups and FIT. Along with our MICE division, HORIZONS by Tour Partner Group, we are the experts in creating authentic experiences and memories that last a lifetime.

We have offices in London, Edinburgh, Dublin, Copenhagen, and Phoenix. Our mission is to deliver personally tailored, authentic tours. Perfectly.

Your responsibilities

What will I be doing?

Assist in the development and execution of the sales strategy to attract and retain MICE clients. Support the identification of target markets and contribute to the establishment of goals for market penetration and revenue growth.
Build and maintain strong relationships with corporate clients, event planners, travel agents, and other stakeholders in the MICE industry. Serve as a key point of contact for clients, ensuring high levels of customer satisfaction and resolving any issues that may arise.
Identify and pursue new business opportunities within the MICE sector in Scotland, England, Ireland, and the Nordics. Conduct market research to stay informed about industry trends and competitor activities. Represent the company at industry events, trade shows, and networking opportunities to promote the business.
Assist in the development of proposals and presentations tailored to client needs. Support the negotiation of contracts, pricing, and terms with clients to secure profitable deals. Ensure all client agreements are met and delivered to a high standard.
Work closely with the Sales Director to provide guidance, support, and performance feedback to the sales team. Participate in training sessions to enhance the team’s knowledge and skills in MICE sales and client management.
Collaborate with the operations team to ensure seamless execution of MICE events and programmes. Coordinate with internal departments to align sales efforts with service delivery capabilities.
Assist in developing and managing the sales budget, ensuring efficient allocation of resources. Monitor sales performance and financial metrics, reporting on progress and making recommendations for adjustments as needed.
Work with the marketing team to develop promotional materials and campaigns targeting the MICE market. Utilise digital marketing, social media, and other channels to raise awareness of the business.
Gather and analyse customer feedback to identify areas for service improvement. Implement changes and innovations to enhance the client experience and service offerings.
Ensure all sales activities comply with relevant laws, regulations, and industry standards. Identify and mitigate risks associated with sales contracts and client engagements.

Your profile

What skills do I need?

Proven experience in sales, preferably within the Travel, Hospitality, and MICE sector.
Strong understanding of the MICE market in Scotland and the UK.
Excellent interpersonal and communication skills.
Ability to build and maintain strong client relationships.
Demonstrated ability to support and motivate a sales team.
Strong negotiation and contract management skills.
Strategic thinking and problem-solving abilities.
Proficiency in CRM software and sales management tools.
Willingness to travel as needed to meet clients and attend industry events.
Passion for the travel and events industry.
High level of professionalism and customer service orientation.
Results-driven with a track record of meeting or exceeding sales targets.
Adaptability and ability to thrive in a dynamic and fast-paced environment.

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